Capturing 15% APAC Market Share
Through Brand Repositioning

Redefined supply chain and pricing strategies for
an Asian 100 beverage leader.

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Project Information

Client: Global Beverage Giant (NDA-protected)
Date: Q3 2022 – Q4 2023
Category: Market Entry Strategy
Author: James Lee, Growth Lead
Challenges

Overcoming key challenges

Market Saturation

2% YoY growth in stagnant markets.

Regulatory Hurdles

12-month delays in APAC approvals.

Brand Misalignment

Inconsistent messaging across regions.

Solution
  • Scenario Modeling: AI-driven market prioritization.
  • Supply Chain Restructuring: Cut logistics costs by 25%.
  • ESG-Aligned Branding: Unified campaigns across 8 countries.

    • Results:

  • 15% New Market Share in 18 Months
  • $50M Revenue Uplift Post-Launch
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